Abstract

The insurance industry is deemed as an important part and vital role within the financial activity in the economy components of any country and with the size of its importance and the role that they play in protecting individuals and property, that the financial institutions and scientific foundations privileged position of the industry, and boosted interest in the fact that many of the intellectual centers to contribute in supporting and supplying them with ideas, scientific studies and researches, to develop the insurance ideas , and keep up with scientific and technological development accelerated in all aspects of life .
The Research gives concepts and implications for the quality of services to assess the quality insurance service in particular and determine their impact on customer satisfaction and meet their needs through a survey of competent persons in the insurance sector in the National Insurance Company / Branch Diwaniyah, by (85) forms at the researched company and distributed to the research sample represented director general and the heads of departments, branches and customers insured that it has been retrieved (82) which are valid for analysis, The research has found after a process of statistical analysis through data processing program computer statistical spss to the attention of the company mentioned with the quality of service insurance which was the required level and therefore it became necessary to develop standards that can be relied upon to assess the quality of service provided to insurance customers.