AL-Qadisiyah Journal For Administrative and Economic sciences

Digital Experience Quality as a Key to Enhancing E-Entrepreneurial Innovation: An Analytical Study of the Opinions of Employees at the Digital Transformation and Automation Center at the Ministry of Higher Education and Scientific Research

Document Type : Research Paper

Authors

Fakhri I badi Ali 1
abbas Hussen abbar 2

1 University of Al-Qadisiyah

2 University of AL-Qadisiyah

https://doi.org/10.33916/qjae.2026.02555566
Abstract
This study aims to analyze the impact of digital experience quality on enhancing e-entrepreneurial innovation among employees at the Digital Transformation and Automation Center at the Ministry of Higher Education and Scientific Research. The study's importance stems from the growing role played by integrated digital experiences in supporting e-entrepreneurial initiatives within government institutions, particularly in light of comprehensive digital transformation. The study relied on a descriptive analytical approach, with data collected using a questionnaire designed according to a five-point Likert scale and distributed to a sample of (90) employees from the total study population (252) . The sample was taken based on the table (Krejcie & Morgan, 1970). The data were analyzed using SPSS to apply appropriate statistical methods such as averages, standard deviations, and simple and multiple regression analysis.

Keywords

Digital Experience Quality
E-Entrepreneurial Innovation
Ministry of Higher Education
Digital Transformation
Automation Center
Crossmark
AL-Qadisiyah Journal For Administrative and Economic sciences
Volume 28, Issue 2
Summer 2026
Pages 555-566

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