The Impact of Digital Transformation on Business Economics in Private Banks in Di-Qar Province

Document Type : Research Paper

Author

Bayan University

Abstract
This study aimed to analyze the impact of digital transformation on business growth from the perspective of a sample of senior and middle management in private banks in DhiQar Governorate. The study population consisted of employees of private banks listed on the Iraq Stock Exchange in the province, namely: Al-Ahli Iraqi Bank, International Development Bank, and Iraqi Commercial Bank, with a sample size of 50 individuals. The study relied on a descriptive analytical approach, and data were collected through a questionnaire distributed to the sample individuals, then analyzed using appropriate statistical methods. The study findings revealed a statistically significant correlation between digital transformation dimensions and business economics, indicating that increased interest in implementing digital transformation contributes positively to enhancing business economics growth in the banks surveyed. The results also showed a significant causal effect of digital transformation as a total variable in business economics, confirming the pivotal role of digital transformation in improving banking performance, increasing operational efficiency, and enhancing competitiveness. In light of the findings, the study recommended that private banks adopt comprehensive digital transformation strategies, intensify investment in digital infrastructure, and develop the digital skills and capabilities of human resources to ensure sustainable growth and enhance competitiveness in the banking market.

Keywords

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