THE ROLE OF VALUE ACQUISITION CAPABILITIES IN DIGITAL TRANSFORMATION READINESS:An Analytical Study of the Opinions of a Sample of Faculty Members in Private Universities in the Middle Euphrates Region

Document Type : Research Paper

Authors

University of Al-Qadisiyah

Abstract
This exploration aims to unveil the role of worth achievement capabilities oblique its dimensions (relational market assets and intellectual market assets) in digital transformation eagerness athwart its dimensions (digital infrastructure, digital human resources, digital organizational culture, and digital security requirements). The study working a questionnaire to expanse the availability of value procurement capabilities and digital revolution gameness among capacity associates in sequestered universities and academies in central Iraqi boondocks. The research problematic was straddling by the central interrogation: To what series do value achievement capabilities endorse to digital transformation enthusiasm? The model size involved of 472 faculty followers. The exploration adopted a descriptive-analytical approach, functioning the statistical posts SPSS version 29 and AMOS version 29. Results were gained for normal spreading, structural equation modeling, reliability coefficient, arithmetic means, standard eccentricities, relative standing, correlation matrix, and regression constant. The results indicated that worth acquisition capabilities represent a pivotal element in enhancing digital transformation enthusiasm. Digital transformation readiness within private academies: It has been publicized that educational establishments that possess the volume to engage, adapt, and exploit digital knowledge in evolving their hypothetical and directorial processes are better equipped to keep pace with digital transformation effectually.

Keywords