AL-Qadisiyah Journal For Administrative and Economic sciences

The Role Of Artificial Intelligence Applications In Enhancing Experiential Marketing Practices:An analytical study of the opinions of a sample of employees of luxury hotels / Baghdad

Document Type : Research Paper

Authors

Atheer Abdul Amir Hassoni 1
Huda Mahdi Hassan 2

1 University of Al-Qadisiyah

2 Federal Board of Supreme Audit / Sixth Region Audit Department

Abstract
The Current Research Aims To Determine The Relationship Between Artificial Intelligence Applications And Experiential Marketing Practices By Analyzing The Opinions Of A Sample Of (120) Employees Working In Luxury Hotels In Baghdad. The Research Stems From A Fundamental Problem: The Weak Use Of Artificial Intelligence Applications By The Surveyed Sample, Which Is Reflected In Their Experiential Marketing Practices. In Light Of This Problem, A Set Of Hypotheses Was Formulated. To Prove The Hypotheses And Address The Problem, A Questionnaire Was Used As The Primary Tool For Collecting Information And Data, And The Statistical Software (SPSS.Var23a Number Of Results Were Reached, The Most Important Of Which Is That There Is A Statistically Significant Relationship Between Artificial Intelligence Applications And Experiential Marketing Practices Of The Sample Studied.

Keywords

Artificial Intelligence
Experiential Marketing
Luxury Hotels
AL-Qadisiyah Journal For Administrative and Economic sciences
Volume 26, Special 2
Winter 2026
Pages 1-10

Home

Guide for Authors

Submit Manuscript

Reviewers

Contact Us