AL-Qadisiyah Journal For Administrative and Economic sciences

The Impact of Knowledge Quality in Achieving Marketing Excellence: an analytical study of the opinions of employees in private universities and colleges in the Middle Euphrates region - Iraq.

Authors

Mhesn Alwan Mohammed
Hussien Ali Abdulrasool
Sana jawed khadem

University of Al-Qadisiyah

https://doi.org/10.33916/qjae.2025.04181191
Abstract
 The current study focused on knowledge quality as an independent variable with its dimensions (essential knowledge quality, contextual knowledge quality, and applied knowledge quality) and its impact on marketing excellence as a dependent variable consisting of four dimensions (service quality, customer retention, distinctive capabilities, and marketing innovation) to determine the relationship and influence between the two variables. The study was tested as an analytical study of the opinions of employees in private universities and colleges in central and southern Iraq. The sample size was (258). The study relied on the descriptive analytical approach. The researchers aimed to survey the opinions of five respondents for each paragraph. The research included correlation hypotheses, and the statistical program (spss, Amos.v. 29) was adopted to analyze the results, and the study concluded that all hypotheses were accepted. The study reached a set of theoretical and applied conclusions, including that the knowledge quality variable helps raise the level of marketing excellence among private universities in the study community through (essential knowledge quality, contextual knowledge quality, and applicable knowledge quality) to achieve marketing excellence in an environment characterized by change and 
instability. 

Keywords

knowledge quality
marketing excellence
private universities in the Middle Euphrates region - Iraq
Crossmark
AL-Qadisiyah Journal For Administrative and Economic sciences
Volume 26, Issue 4
Winter 2026
Pages 181-191

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