AL-Qadisiyah Journal For Administrative and Economic sciences

The Interactional Role For Knowledge Management Through Customer Relationship Management in Organizational Success: A questionnaire Study for opinion's of High and Middle Managements Sample in Iraqi Private Banks

Author

Moaid S. Youssef
Abstract
The idea of the research is to discover the interactional role between knowledge management and customer relationship management. The non-government banks aim to know organization customers, providing them with suitable services in suitable time in order to reach their goals to strengthen trust between them in order to achieve profile utility which achieve success of this banks.
The research was conducted in a number of un government banks at Baghdad and Babylon provinces, (11) banks were determined and (50) persons representing high and middle managements were chosen in order to survey their opinions ,Important conclusions appeared such as banks' success depends on the respect of a customer and knowledge generation dominated at the rest of knowledge management.
AL-Qadisiyah Journal For Administrative and Economic sciences
Volume 11, Issue 1
Winter 2010
Pages 8-40

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