AL-Qadisiyah Journal For Administrative and Economic sciences

Entrepreneurship strategy and its role in the formulation of marketing Entrepreneurship strategy in business organizations An applied study in the Kufa Pepsi factory

Author

Hamed Kareem
Abstract
The literature of strategic management has referred to the dialectic of integration between the Entrepreneurship and the strategic management emerging from the meaning that both of them are seeking to identify paths of creativity and create the ability through the process of strategic adjustment for Entrepreneurships as an expression of the pathways which recognize and invest the strategy under uncertainty conditions that represents the domain or the central hub for the integration of Entrepreneurship and the strategic management (Hitt et al., 2001).
The present study focuses on the role of the strategic leadership in the formulation of the marketing Entrepreneurship strategy in Entrepreneurships to access some conclusions in the context of cognitive mobility, to establish a Entrepreneurship strategy theory
AL-Qadisiyah Journal For Administrative and Economic sciences
Volume 12, Issue 1
Winter 2011
Pages 8-36

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