AL-Qadisiyah Journal For Administrative and Economic sciences

Potential Utility Marketing Information System in Reducing Total Production Cost An applied study in Baghdad Soft Drinks Company

Authors

ALI QASIM HASAN AL-OBAIDI
ALI KAREEM AL- KHAFAGEE
Abstract
Marketing activities is considered very important to the Business Organizations and essential part of total activities because almost organizations can not earn had target depend on production only but it can make that depend on marketing has goods in the correct way .
Therefore this study pursued the importance from the importance of marketing and production cost to the study sample.
The main objective of the study aim at represented the nature and essential relationship between the main variable of study it represent marketing information system and total production costs to the study sample .
This study was ended with some of conclusions and recommendations, from the theoretical and practical sides of the study, which may contribute to the enhancement performance of study sample and helping them accomplish their objectives properly and as required.
AL-Qadisiyah Journal For Administrative and Economic sciences
Volume 12, Issue 2
Spring 2011
Pages 8-32

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