Abstract

The purpose: the current of and empirical study aims at knowing the extent to which Zain and Asia cell companies perform organizational ambidexterity and strategic flexibility As well as revealing the effect of organizational ambidexterity with its sub-dimensions (optimal Exploitation of the opportunities, finding new market opportunities, Flexible organizational structure) as an interpretational variable and using strategic flexibility as a responsive variable with its sub-dimensions (production flexibility, competition flexibility, human capital flexibility, market flexibility).
Design/methodology: In order to achieve the objectives of the study and answer its questions in the study tested the mobile sector in Iraq, specifically in Zain and Asia Cell. Study and applied to a sample of (72) director in both companies distributors in several administrative levels (board members, directors, or commissioners, directors of departments, division directors, managers and units, managers offices). The study used questionnaire is a key tool for the collection of data and information. Has sought to test the hypothesis of the impact statement effect relationships between the variables of the study, and for the processing of data and information used several statistical methods and results were extracted using the computer program (pct v.17 SPSS).
Value of the study: the study has reached a group of hypothetical and applied conclusions of which are the high level of the primary (organizational ambidexterity and strategic flexibility) and subsidiary (the best use of opportunities, searching for new opportunities, organizational structure flexible, flexibility, productivity, flexibility, competitiveness, flexibility of human capital, flexibility, market) in the two companies Alambhuthtin, having a significant effect to the variable of organizational excellence in the strategic flexibility, and these results were consistent with the hypothesis in this aspect. The study provided perhaps the most important set of proposals to continue to adopt the idea of organizational ambidexterity in the field of research the two companies, with other proposals.