Abstract
Th p rpo of th c rr t t dy to t dy th c tom r’ xp r c a d t mpact o at fact o , r - purchase, and verbal speech in the health sector. The design of the study depends on the descriptive method by adopting a special scale built in the light of previous research and studies. The scale of the experiment involved both dimensions (verbal experience and emotional experience). The study tried to answer the main question which is wh th r “th c tom r' xp r c ca ach v a po t v r po e by the customer through satisfaction, re-purchase, and word of mouth.About (230) questionnaire forms were distributed to patients in hospitals in the Middle-Euphrates area, (225) of which were properly filled out. The study used a set of statistical tools like (arithmetic means, standard deviation, Cronbach's alpha coefficient, and T and F test) for testing the study hypotheses. The study reached a group of r t , th mo t mporta t of wh ch ar th pat t ’ p rc pt o of th r cc f xp r c with the hospital contributes in enhancing customers' motives to reassure hospital services and generates future intentions to limit h a th d a g w th th am ho p ta a d ach v th pat t' c tom r’ compr h v at fact o . I t ght, the st dy r comm d d that th t d d ho p ta ho d ach v th pat t ’ at fact o o th h a th xp r c general, and that requires them to provide the patient with convenient services that meet his/her needs and requirements. This requires continuous surveys for patients concerning their convictions about services and satisfaction with the hospital and its medical staff, communication with customers and encouraging them to provide feedbacks concerning the level of services, and provision of proposals for future development.
