Abstract
This research aims to design an interactive marketing model that is in line with business development for Iraqi mobile phone companies. The research problem was indicated by raising a question: whether or not the new design of the interactive marketing model is compatible with the development of work in the Iraqi mobile phone companies in the research sample. In this research, a qualitative approach was followed, and the classic basic theory approach (Strauss and Corbin) was used. The research community included most of the managers and experts related to the research topic in the surveyed companies: Asiacell, Zain, and Korek in Iraq. Thirty-five interviews were conducted using the method and theory of purposive sampling, which was infused with a number of qualitative interviews. The data was analyzed using the theory of Strauss and Corbin through three stages of open, central, and selective coding and then tested via the Atlas-Ti program to obtain the main dimensions that make up the new interactive marketing design, which are causal conditions, overlapping contextual conditions, information technology,and marketing management. Based on what was mentioned, the results resulting from these factors included value creation leading to the creation of a sustainable competitive advantage, in line with global standards, and avoiding short- and long-term economic consequences.
